Is Valentine’s Day a real thing or a facade upheld by society with the help of known big-players such as the floral industry and greeting card industry? Is it an obscure reference to a legend that is Saint Valentine who strongly believed in the institution of marriage and the love shared between spouses that got him imprisoned and later saw him die for his cause?
Either way Valentine’s Day is ranked as the second most popular celebration after Christmas with quite a number of greeting cards sent. Accustomed to the cliché lifestyle that is Valentines, those in love exchange endless bouquets of red roses, and a countless number of chocolate bars.
Florists, restaurateurs, hoteliers and greeting card manufacturers all have one thing in common – and that is they make a hefty load of money. To a great extent Valentine’s Day has over the past years been heavily commercialized and therefore the authenticity and true essence of the celebration is in turn eroded. The society has been conditioned to strongly believe that the only way you can show your love for someone is equated to your pocket – how much you’re willing to spend on them through flowers, dinner, chocolate or ‘pretty cards’.
Here are some thoughts people have of February 14th broken down to stats (Courtesy of Capital Lifestyle):
- 28% say there’s too much pressure to do something special
- 29% want to give to give unexpected gifts
- 21% say they don’t want to receive a gift at all
- 15% of couples are planning to try something special in the bedroom this Valentine’s Day
- 49% will be trying out new positions
Some people might fall on either of the categories or none at all but facts still remain that this day has several versions on the ideal way of expressing love. This puts pointless pressure on both sides of the spectrum – those in relationships and those who are single. People in relationships are pressured to make that particular day of the year the most special 24 hours of their lives while single people are conditioned to think that their singlehood at this time of the year dictates their self-worth and therefore pressured to tinder, or call up on their exes to avoid being alone.
The concept of Valentine’s Day is a remembrance and celebration of love so I encourage all of you – single or coupled to reclaim the true essence of Valentines and channel the power it has to make a difference by giving love, showing gratitude and appreciation to those who are important in your life.