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Thebe Magugu: South Africa’s Innovative and Transmuting Designer
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Thebe Magugu: South Africa’s Innovative and Transmuting Designer

Thebe Magugu is a young fashion designer from Johannesburg, South Africa. He studied fashion design, fashion photography and fashion media. Certainly, Magugu is using his know-how to create unique and timeless wear since he is the owner and the creative director of Thebe Magugu Brand (an all-gender ready to wear brand). Magugu’s collections explore parallel concepts through multidisciplinary capsule projects. For instance, between pillar practices of cultural honor, novelty and uncompromising quality, the brand has established an identity that involves self-evolving timelessness. Additionally, the brand aims at presenting women & men with clothing in a way that embraces and enhances their everyday experience. Furthermore, the brand tells of Africa’s past, present and exciting imagined future. As such, below, we are going to explore Magugu’s 2020 collection.

Anthro 1 Collection AW2020

Photo Courtesy: Thebe Magugu‘s Instagram Page

The Anthro 1 was his 2020 debut collection. He derived the name from the word anthropology which is the study of human beings and their ancestors through time and space and in relation to physical character, environmental and social relations. Indeed, this collection seeks to explore objects strongly associated with his childhood in the township of Galeshewe. For instance, Magugu illustrates how the wheels of a toy bike eventually turn to scrape as a result of excessive use.

Photo Courtesy: Thebe Magugu‘s Instagram Page

Additionally, in another set, his models dance around a poitjie pot spewing siren-red smoke. This shoot and collection remind Thebe of his family ritual; the Mpho Ya Badimo which they perform every few years. The function helps them to celebrate their ancestors.

Photo Courtesy: Thebe Magugu‘s Instagram Page

Furthermore, the Anthro 1 collection in the picture above reminds Thebe of the satellite dishes which were the source of many of his awakenings.

Photo Courtesy: Thebe Magugu‘s Instagram Page

See Also

Prosopography Collection SS2020

Photo Courtesy: Thebe Magugu‘s Instagram Page

The Prosopography Collection SS2020 specifically celebrates the unsung heroes during the fight against the apartheid system in South Africa. Indeed, this collection tells the story of brave and liberal women who used non-violent methods of protest against the inhumane treatment of black South Africans. These women used sashes as their symbol for the protests.

Photo Courtesy: Thebe Magugu‘s Instagram Page

Photo Courtesy: Thebe Magugu‘s Instagram Page

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