The most outstanding highlights at this year’s annual JW show included new fashion trends and colorful fabrics. The event occurred at the Nairobi Film Center. Surely, the creativity on the runway was the pinnacle of epic styling; everything was in tune from the mask to the outfits. Moreover, do not get me started on the models on that runway, they walked so gracefully that you could almost think they were floating.
Indeed, in the past seven years, the show has supported and economically sustained over 10,000 young players in the fashion sector from 26 counties across Kenya. Besides, the Kenyan government has identified the Textile and Clothing sector in its Vision 2030 plan as a pathway to industrialization. Therefore, the fashion sector possesses incredible economic potential.
The JW show has aligned its goals with Kenya’s Vision 2030 plan; one of its key visions is being the leading Fashion industry player in Kenya and Africa. Additionally, the show strives to foster growth and sustainable development in the clothing and textile industry as it promotes products that are MADE IN KENYA BY KENYANS
In brief, Jeffrey Wilson, the Founder of the JW Show, assured the young designers in Kenya that his company is ready to offer them support. In his own words,“As long as you are creative and have something to offer, let us give you a chance to make your dreams come true”
Furthermore, The JW show partnered with big players such as the Kenya Film Classification Board and Delight Africa. Many media personalities, fashion bloggers and key players in the industry such as Neomi Nganga attended the event.
The Chief Guest, Dr. Ezekiel Mutua, who is one of the champions of the “Buy Kenya Build Kenya” initiative, stated that there is a need to mold and nurture young talents in Kenya. Moreover, he noted that the youth do not need to be vulgar. According to Mutua,“You can create something as great as the JW show that attracts many people. The level of design, elegance and substance epitomizing those designs represent the best of Kenya”
Therefore, the JW show is definitely a great representation of what our country is offering.