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SWEATIZEN: The Brand Promoting Sustainability in Fashion while Supporting African Artists

We are excited to officially announce the launch of SWEATIZEN brand that sells an array of apparel that people can use before, during or after workouts.

Apart from being a grassroots-driven brand that provides athleisure apparel, SWEATIZEN supports creative and talented African artists. The brand markets African art worldwide thus exposing the artists to wider platforms. The founder, Mustansir Amijee, is a Tanzanian based in the UK. Mustansir loves African art as he was exposed to different styles including the TingaTinga while growing up in Tanzania.

Since the SWEATIZEN brand loves the color and vibrancy of African art, it has partnered with Tanzanian artists who create unique art. After the brand digitizes the art, it applies the art prints on their apparel. This whole process helps to highlight the conservative issues facing the local wildlife. Further, 10% of the profit goes to the Future Artist Fund. The Future Artist Fund supports Tanzanian artists through the provision of art classes in the local schools that are delivered by our artists. The brand also works with models, dancers, photographers and videographers from Tanzania

Furthermore, SWEATIZEN brand uses environmentally friendly cotton in the manufacture of their Rhino Collection t-shirts. These t-shirts are 100% pure organic cotton from Tanzania: apart from sourcing the cotton from, SWEATIZEN also buys finished t-shirts from Tanzania. Further, the brand seeks to expand its products to include more of Tanzania’s sourced apparel.

Tanzania is the largest supplier of organic cotton in Africa and the fifth-largest globally; as such, SWEATIZEN has formed partnerships with local manufacturers to support approximately 30,000 small-scale farmers who produce organic cotton.  Such approaches will boost the growth of sustainable textile in the country.

According to the International trade center, the main role of women in cotton production is planting (around 55% of the average total workforce in Africa) and picking (around 65% of the average total workforce in Africa). Therefore, SWEATIZEN supports women in Tanzania by purchasing organic cotton since it is pricier than the conventional ones, and in turn, boosts their income levels. Additionally, organic cotton grows without the use of fertilizers, pesticides, and other toxic chemicals thus preserving soil fertility. SWEATIZEN also uses materials made from recycled plastic bottles, like their Quick Dry Tee, which is also printed and embroidered in London.

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Additionally, SWEATIZEN is passionate about women empowerment and it is operating on an inclusive model. The brand prides itself on having an all-female core team that oversees the smooth operation of the brand.

In Koffi Annan’s words “there is no tool for development more effective than the empowerment of women”.

You can now purchase all their products through their website. Let’s get comfortable with style.

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