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Orange Culture: Creating Gender Non – Conforming Silhouette Designs

Orange Culture: Creating Gender Non - Conforming Silhouette Designs

Orange Culture is a men wear brand from Nigeria. It creates universal silhouettes with an African touch for the creative class of men, translating into a heady mixture of Nigerian inspired print fabrics, color and contemporary urban street wear. However, Orange Culture has not forgotten the women, their designs have taken over the brand, giving an androgynous twist on their designs.

Orange Culture designer label was started by Adebayo Oke Lawal in 2011. Luckily, Adebayo had the chance to showcase his creative designs in the Lagos Fashion Week the same year. His passion for fashion from age 10 drove him to establish a fashion household in his home country. Moreover, before establishing his designer label, Adebayo used to work with several Nigerian designers. He also created a life outside fashion design by being a stylist for numerous celebrities such as Kate Henshaw, Rita Dominic, Munachi, Lala Akindoju, and Ice Prince. He has done editorial work for magazines like Vogue Italia, Nataal, WOW and many more. Most recently, he held a skill acquisition class for budding fashion designers supported by Fets Wallet.

Orange Culture label has had shining moments in the fashion world scene with several achievements.  First, the label was one of the first Nigerian brands to begin collaboration within the industry and has inspired many to follow. The label collaborated with numerous brands such as Huawei, Dennis Osadebe, Rokus London, and Maxivive. Secondly, the brand has achieved international recognition and has been featured in prestigious publications such as Vogue, L’Uomo Vogue, Huffington Post, New York Times, CNN, BET, MTV, Vanity Fair, ELLE, Marie Claire, L’Officiel, Style.com, The Guardian and The New York Times. Thirdly, the label was selected in 2015 by Louis Vuitton and Moet Hennessey for their first ever LVMH prize as one of the 20 finalists selected from over 1221 brands all over the world in Paris. Fourthly, the brand displayed their work at the International Fashion Showcase organized by The British Council and the British Fashion Council during London Fashion Week in 2015.The brand is currently stocked in Lagos, Paris, London, New York, Hollywood and Kenya and has plans to stock in many more stores. Below, we have highlighted some of the latest designs by Orange Culture label.

Fall Winter 2022

Orange Culture look book fall winter 2022 takes you back to the time period between 1995-2003. During this time, images were printed and scanned to your computer for safekeeping. Orange Culture label wanted these designs to feel like the images in this time period. They wanted them to feel like the images from Christmas parties, Nollywood movie covers, family portraits, and hangout with friends, though those hardcopy images lost physically but kept mentally.

Autumn Winter 2020 Hibiscus Set

Roselle Hibiscus, native to West Africa, has vivid hues that are mainly associated with women’s Nigerian designs. Orange Culture label has reclaimed the bright colours and floral motifs to celebrate the softer masculine identities and have also blended it with sheer materials which represents a fluid approach.

See Also

Spring Summer 2022 Peacock Riot

With prints inspired by peacocks, war paints and flowers, Peacock Riot collection by the Orange Culture label seeks to provoke activism in this era of great public awakening. This collection uncovers stories of isolation, inclusion, and the quest for dignity as a collective human agenda.

Casj Volume 2

Casj Volume 2 is Orange Culture’s second diffusion drop of casual pieces. These designs have been made from locally and sourced ethical fabrics. They super easy to wear genderless styles.

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