Lookslike Avido is a Kenyan fashion brand that has thrived and is transforming the narrative of Kibra, Kenya. David Avido Ochieng, who was born in Kibera, Nairobi started the fashion brand. As the firstborn in a family of a single mum, David had to take the responsibility of taking care of his siblings. Additionally, David had to drop out of school due to the inadequacy of school fees and started working for long hours. Afterward, Avido decided to quit his job and reflect on what he wanted in life.
The brand’s story started in 2017 when Avido decided to sew stage outfits for his dance crew himself. Moreover, he pursued a fashion and design diploma at Buruburu Institute of Fine Arts, where he was able to develop solid skills as a designer. He expresses his messages through crafting handmade pieces such as Avido crafts jackets, fanny packs, kimonos, bucket hearts, shirts, shorts, and customized bomber jackets. As such, below, we have highlighted some of the ways that Lookslike Avido promotes sustainability using fashion.
The brand currently has 12 local tailors, 7 females and 5 males, who work on an assignment basis.
Empowering the Community
The brand paid school fees for 10 students and made 13 school uniforms for free in 2019. Furthermore, this fashion brand mentors youths and regularly organizes compound cleaning activities in Kibra.
Reducing Landfills by Reusing Waste Fabrics
The brand then donates the left-over fabrics to tailoring classes in the area while they process others to make shopping bags and free masks for Kibra residents.
Moreover, Lookslike Avido re-invests its profits into localizing its value chain. Its value chain consists of several activities including tailoring, product photoshoots and collaborations with artists in Kibra.
Uses Climate Neutral Logistics
Lookslike Avido uses DHL GoGreen and buys Carbon Allowances from our TUV-certified German partner Arktik.de. Also, the brand packaging from Colompac is FSC-certified and climate neutral.
Lookslike Avido Recognitions
Beyonce listed Lookslike Avido Black in her Owned Businesses Directory, curated by Zerina Akers and her initiative black-owned everything, Black Parade. Vogue Magazine, Essence Magazine, National Geographic, and CNN have also recognized Lookslike Avido.