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Fozia Endrias: Casual Wear Brand that is Redefining Fashion in Ethiopia

Fozia Endrias: Casual Wear Brand that is Redefining Fashion in Ethiopia

Fozia Endrias: Casual Wear Brand that is Redefining Fashion in Ethiopia

Fozia Endrias is a sustainable clothing and accessories brand based in Addis Ababa, Ethiopia. Passion, enthusiasm, and the drive to create new things out of the existing materials, was the driving force that led to the establishment of the brand. Fozia Endrias Hussen, a young fashion designer, founded this brand in November, 2016. Professionally, Fozia is an architect, and this has always played a great role in her thinking and has shaped the way she looks at her surroundings. She studies her surroundings, sourcing, fabrics and keeps her eyes and heart open to learn from everything. That way, she has learnt about the beauty of cotton; natural fabrics in the Ethiopian traditional clothes. She believes that the traditional clothes that people wear occasionally now were the day-to-day outfits of ancient times with a bit of different touches. Fozia brand is environment conscious; it creates and promotes sustainable fashion. The brand believes that sustainability is more of a humanity issue and strives to push the idea of giving thought to whatever we do as humans. Fozia brand perceives fashion as an art. Their designs represent and reflect on Ethiopian, and African culture in general. Fozia brand has participated in many fashion shows across the African continent. In 2016 November, they participated in fashion Design show in Next Fashion Design School. In 2017, they showcased their designs in the Netherlands Embassy in Ethiopia. In 2017 they participated in still mode fashion competition in Seychelles. In December 2020, she participated in the 4th African Mosaique Fashion Festival, Legetafo, Ethiopia. Below, we have highlighted some of the design pieces created by Fozia Endrias brand.

Weave on Weave T-Dress

This T-dress has a drawstring on the waist allowing it to have flexibility on the waist. The details on the sleeves are made of different color straps woven together to make a unique color pattern. It is made with hand-woven fabric which is 100% Ethiopian cotton. It is below the knee in length with side pockets. It is ideal for your autumn, spring and summer outfits. It can be styled with sneakers or sandals on a causal day.

Denim Mix Jacket

Fozia Endrias: Casual Wear Brand that is Redefining Fashion in Ethiopia

The denim mix jacket is a unique piece made with a mix of hand-woven fabric and recycled denim straps. It is one of Fozia Endrias favorite pieces from their recycled collections. It goes well with jeans on your casual day.

Me and My Freedom Kimono

This loose kimono Jacket is made with hand-woven fabric that is 100% Ethiopian cotton. The color combinations of the fabric are also designed by Fazia. This jacket is one of Fazia’s signature pieces. The fringes made of the colorful threads of the fabric, the big pockets on both the body and the sleeves combined with the width and length give it funky but playful characters. It is a finger-tip length with slits on sides. One can style it with Jeans, mini-skirts and other casual outfits.

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Asymmetric Grey

This asymmetric grey sleeve top could be your choice for your everyday office, play, casual dinner
times. The majority of the black base allows it to go well with almost any pants in one’s
wardrobe.

Patches Jacket

Fozia Endrias: Casual Wear Brand that is Redefining Fashion in Ethiopia

This jacket is made with patches from different fabrics and hand-woven fabric which is 100% Ethiopian cotton. It is a finger-tip length, with straight neckline. It is playful at the same time has elegant character. The patch pockets are also one of its characters which are placed like one part of the patches. It is made with kimono base with a zero-waste pattern design. It can be styled with black or other plain pants, pencil skirts or shorts with a t-shirt or a cropped top.

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