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Bush Princess: Promoting Environmental Sustainability and Empowering of Women

Bush Princess: Promoting Environmental Sustainability and Empowering of Women

Bush Princess: Promoting Environmental Sustainability and Empowering of Women

Bush Princess is a handbag company that marries the elegance of European fashion with the styles, colors and materials of Africa. Charlotte Lefebvre started the company in 2007 in Kenya, starting with 10 employees. Indeed, Charlotte makes beautiful leather handbags and straps. Additionally, the brand designs handbags that contain a blend of beautiful Maasai bead patterns. Bush Princess makes a wide array of women’s handbag such as the bucket bag, baguette bag, shopper bag, hobo bag, wristlet bag, tote bag and satchel bag. For sure, each bag is unique due to the different beaded designs. Apart from using locally available materials in their production processes, this brand promotes sustainability by recycling brass and promoting women’s empowerment as we have explained below.

Responsible Production

Bush Princess: Promoting Environmental Sustainability and Empowering of Women

Bush Princess sources sustainable products throughout its design and production processes. For instance, the company sources leather from Africa. Besides, the raw material for some of the handbag straps are recycled brass. She procures the brass straps from Nairobi, Kenya. Certainly, tasks such as converting the brass into straps empower the people through gainful employment. Furthermore, while mining elements such as copper, zinc, and tin (elements that make up brass) contribute to global climate change, recycling brass promotes a cleaner environment. Therefore, the recycling of brass reduces the general global carbon emission.

Empowering Women

Bush Princess works with Maasai women who make the beaded parts of the handbags. Indeed, the collaboration has raised income for the women who create the handbags. Besides, the work of making the beadwork has given hope to the women and their daughters of the Maasai culture for a better future. In the past, such women would often wed at a very young age. Therefore, Bush Princess has set up a system of savings that allows the employees to set aside money to finance their daughters’ education.

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